Two years ago, I walked away from a promising career in structural engineering and consulting.

On paper, everything was going well—I was working on projects, solving complex problems, and contributing to the built environment.

But something was missing.

I'd always had a passion for design, social media and the online world. Most peoples' hobbies are sports or knitting. Mine was building websites and starting online businesses.

And when I saw firsthand how architects, designers, and builders—brilliant minds shaping our cities and spaces— showcase the value of their work online... I was shocked.

Despite possessing teams with giant budgets, nothing they created stood out.

While industries everywhere were leveraging technology to captivate audiences, the building industry remained stuck:

Websites gathered dust. Social media was an afterthought. Thought leadership was buried under generic posts and uninspired content.

It wasn’t a lack of talent or ambition holding them back—it was the way their work was being presented.

The world wasn’t seeing what they had to offer.

I knew there had to be a better way.

So I started Unskipped—to redefine how the built environment is marketed. Not just to help firms "post more" or "stay active" on social media. But elevate their authority, position them for high-value projects, and ensure every campaign, post, and interaction attracts the right clients.

It's our mission to unlock hidden demand for our clients—helping them win the projects they truly deserve.

The built world shapes how we live, work, and connect. It’s time its creators get the recognition, influence, and opportunities they’ve earned.

Unskipped is here to make that happen.

If you're tired of copying your competition, and you want to start create something authentic and new - get in touch.