How Architects and Designers can Master Video Marketing: The GAP Framework
In architecture and design online, storytelling is at the heart of every project. But how do you translate that your story into an impactful video?
The GAP Framework—Genre, Audience, Purpose—is the first step in crafting video content that not only tells your story but connects with your audience, looks incredible and drives real results.
Start with GAP: The Foundation of Video Storytelling
Genre: Set the stage for your story.
Audience: Know who you’re speaking to.
Purpose: Define the goal behind your video.
The GAP Framework ensures you start your video marketing efforts with clarity, laying the groundwork for storytelling that feels purposeful and resonates deeply.
Telling Stories That Resonate
With the GAP Framework as your guide, you can use video to bring your projects to life in ways that words and static images simply can’t.
Visualize Your Craft: Create immersive videos that highlight the artistry of your designs. Showcase textures, movement, and the interplay of light and space to leave a lasting impression.
Document the Process: Let viewers see how your ideas evolve from sketch to structure. This builds trust and highlights your problem-solving abilities.
Share the Impact: Use client testimonials and project before-and-after footage to emphasize the value of your work.
Why GAP Matters
Starting with the GAP Framework ensures your videos aren’t just visually appealing—they’re strategic. By aligning the Genre to your story, tailoring it for your Audience, and focusing on a clear Purpose, you create a solid foundation for storytelling that drives results.
Key Takeaways:
Make an Impact Early: Captivate your audience within the first few seconds by setting a strong tone.
Keep It Polished: Quality visuals and crisp editing reflect the professionalism of your brand.
End with Action: Always guide viewers to take the next step—explore your website, book a consultation, or follow you on social media.
The GAP Framework isn’t just a tool—it’s your first step toward mastering the art of video storytelling in architecture and design. Start with GAP, and let your projects speak for themselves.
