Hertfordshire Orangeries
How we helped this client go from wasting £300 a month on social media management to profiting with Facebook ads.
Disclaimer: Please be assured that when you work with us we will not share your campaigns with our prospective clients. We understand that because of the emulative nature of business marketing the value of your investment remains highest when your marketing and results are kept confidential. We are committed to upholding that promise, therefore business names and any links are redacted from our case studies.
This Hertefordshire Orangeries Company's Social Media Transformation
Before working with us this company was spending £300 per month with another company for them to post on social media on their behalf. Despite making this investment and being persuaded of the pay-off, after 12 months they hadn't received any leads from the now £3600 investment.
When we finally took over, a complete overhaul of their profiles was needed to reach their target audience which was wealthy homeowners aged 30-65. The content they were producing before was salesy and bland, so we changed that and began posting consistently both on their FB page and on relevant groups in their local area where their customers were most likely to be located.
In tandem with this, we scaled up to a £500 PM Meta ads spend, which began bringing in leads from week 1. To date this client has reduced this spend, but our ad design and copy continues to be effective in bringing new customers into their sales funnel.
See below to view the transformation:
Before working with us...
Client was working with another agency that was managing their website and social media.
-
Spending £300 a month on social media posts
-
No plan for target demographics
-
No video content
-
No amount spent on ads
What we did...
Brand new content approach & increased spend on PPC
-
Greatly increased customer engagement with new posting strategy
-
Integrated video content & PPC to grow following and drive leads
-
SEO Boosted using our viral keyword social media posting strategy